Market research for small businesses and entrepreneurs
Simply put, Market Intelligence helps entrepreneurs and businesses make better decisions. Market Intelligence analysts first meet with entrepreneurs to discuss and refine their needs, ideas and questions. The analysts then customize research of sophisticated data sources for the business. Some of the issues that may be researched include:
- Potential market size
- Characteristics of the most attractive markets to enter
- Customer characteristics
- Competitors
- Channels to market
- Industry trends
- Guidance on interviewing potential customers or industry experts
- Lists of individuals or business customers for targeted marketing
Market Intelligence analysts consult with and counsel the entrepreneur on their research findings and in determining next steps. Frequently, the process is iterative and may include consultation with other regional entities.
Market Intelligence is geared toward businesses that sell products and services out of state, and local businesses with a potential to broaden their markets by selling on the internet, franchising, or other means. Market Intelligence holds periodic training classes in market assessment topics for other industry sectors such as retail. Please see Events (link) for the next Market Intelligence training.
Contact: Donna Berg (505) 667 8129, donna.berg@lanl.gov